Rihanna's released her latest music video "S&M" and it's chock full of all sorts of freaky bondage gear. But, it's all made a little less frightening because it's all done in baby pinks and blues.

Awww, isn't that ball gag cute? I wonder if it comes in tangerine?

Anyway, it's an interesting look at the relationship between celebrity and the press. After all, it really is a sado-masochistic one, where one party can't really is at the mercy of the other.

But, while this is the first single from Rihanna's latest album, Loud, that doesn't make me cringe, RiRi is just trying way to hard to be edgy. Hog-tied in a onesie? Walking Perez Hilton on a leash? Baby pink leather gear? We get it, Rihanna. You're a girl in charge of her sexuality. But, it was way more interesting when you were more genuine about your dark side, like your Rated R phase. Nothing in this new video will be more graphic and bold as the image from Rated R's booklet of Rihanna naked, wrapped in barbed wire.

Also, it doesn't help that this video is really just a mash up of Spice Girls, Madonna and Beyoncé.