British MC Theophilus London has been impressing me. I mean, I'm no hip hop head, but I recognize good music when I hear it, and Theo (can I call you Theo?) has been making music that sounds different from the norm, somehow managing to take retro sounds and make it fresh.

After slowing things down with a jam that could have come straight from my father's record collection, he's going hard in his new single "Last Name London", with a pulsing bassline and a relentless synth drum.

What makes it even cooler is the accompanying video that looks like a Nike ad from the 90s. In an era where it's all about swag, I love that he gives a little nod to one of the biggest status symbols from back in the day. Right down to the basketball dunks and the girls jumping rope.