OK Go have become renowned for their music videos. And just when you think they can't come up with a new gimmick, they do, and it rocks.

I mean, kaleidescopic effects are one thing. Tightly chorographed dance sequences are another. But, when you meld the two together, it becomes something incredible. 

Honestly, the video is just plain mesmerizing. And, just when you think there's nothing more to it, they start spelling messages with their feet. 

Sure, it looks a little Human Centipede at times, but it's definitely worth watching. Also, play with the fun interactive version here!