Theoretically, there was so much that could go wrong with Watch The Throne, the huge hip hop collaboration that united Jay-Z and Kanye West. I mean, two huge egos releasing an album of “luxury rap” that boasts about ‘mo money, ‘mo problems in the wake of a huge global economic crisis? On paper, that sounds pretentious and a surefire failure.

But, then again, we are talking about Jay-Z and Kanye: two of the biggest and most creative minds in hip hop today with a bromance so strong, the egos actually work together.

And while they are tearing a Maybach apart in their video for “Otis”, and bragging about all their material wealth, there is still a sense of shock on songs like “Niggas in Paris”, almost like “I’m wearing Gucci??? What???” Meanwhile, they also deal with the two-faced haters who are waiting for their downfall on tracks like “Why I Love You”.

But, it’s not all bravado here. There are moments of fragility and uncertainty on “New Day”, a song to their unborn sons, and of perseverance in times of adversity on “Murder to Excellence”.

And for anyone who thinks hip hop can’t be art, take on listen to “H.A.M.”, which features a full symphony and opera singers. It’s a masterpiece designed or the clubs.

Remember when Timbaland was all the rage? I do. And while the rest of the world seems to have moved on from his hype, looks like he hasn't.

Good thing he's enlisted the talents of two music producer that are, like, so totally hot right now -Pitbull and David Guetta - to help kick off the first single from his upcoming album Shock Value III.

Wow - three big time producers all on one track. And yet, somehow the song sounds like everything else out there. Oh yeah, that's because these are 3 of the 5 producers who everyone seems to be working with these days.

David Guetta has released another generic dance track, "Little Bad Girl", this time with the help of Taio Cruz and Ludacris.

I knew I was going to be in for a treat when Taio's auto-tuned voice pronounced "air" and "there" "err" and "therr" in the first verse.

But, I was not expecting the hilarious scene where, as the sun starts to rise, David and his party people run outside and literally skid the world to a halt. That's right, the earth spins backwards, slipping the world back into darkness, allowing the party to continue.

First of all, usually when people are partying non-stop, that means they're on some kind of drug, which means they're in a building that likely already has the windows blacked out. So, the whole earth-stopping thing? Uneccessary. 

Secondly, I like how the people who were waking up, ready to start their day, see the sun go back down and just shrug their shoulders. Talk about unrealistic! In this day and age of earthquakes, hurricanes and raptures, I'd run for the hills! Not go back to bed!

Ugh.

If you were two of the biggest names in hip hop with millions at your disposal, what would you do? Well, act like a big kid of course.

That's what Kanye West and Jay-Z are doing in their simple, but fun, video for "Otis", off their excellent collaborative album Watch The Throne. 

The two guys seem downright giddy as they trick out a Maybach, take girls on a joyride, and mug in front of fireworks. 

I enjoy this video so much, not only because it seems like Jay and 'Ye are having a blast, but also because it kind of goes against the typical hip hop video template. I mean, this video looks like something that would come out from a young rock band, doesn't it?

Check it out! And be sure to check out the album, which is brilliant.

The world has been imploring Justin Timberlake to make new music. He stubbornly refuses, to focus on his acting career. 

But, we have some good news! He has signed a pop/soul group FreeSol to his label and he's featured heavily on their first single "Hoodies On, Hats Low"! YES! Let's take a listen.

.........

What the hell? THAT'S what you're going to unleash on us after a musical silence of 6 years??? 

I mean, it got off to a very promising start. It sounded like trademark Timberlake. Until the horrible opening line. And the realization that the first verse rhymes the word "myself" with itself 4 times in a row. It's then, I realize, that this song is horrible. Even Justin's half-rapping vocals aren't good.

Justin, if this is all you can give us, fine, go act.

Maroon 5 and Christina Aguilera get all funky on their new single "Moves Like Jagger". 

The video features a topless Adam Levine and a very well-lit and tightly-framed Christina cavorting around a lot of sexy women dressed like Mick Jagger. The video is framed with an old, and humbling, interview with Mick, who clearly had no idea at the time how much of an impact he would have on music history.

But, it seems that history isn't Adam and Christina's strong suit. After all, why is a song about Mick Jagger all disco? Shouldn't it be more classic Brit rock? 

Have you ever wanted to see will.i.am morph from a sperm, to a 6-year-old, to a teen to an old man who gets head from an old woman?

No, of course you don't.

But I sat through Wolfgang Gartner's latest video "Forever", also known as the creepiest video, and I didn't want to be alone in my mental scarring.

Pitbull is on a roll this year. I guess we're in the midst of the second coming of the Latin Invasion, because now, after successfully bring J-Lo back to the floor, he's resurrecting Marc Anthony with "Rain On Me", a thinly-veiled metaphor for female ejaculation.

The song is nothing special. 

What I want to talk about is whether Pitbull was the missing link behind the split between Jennifer Lopez and Marc Anthony? Let's start that rumour.

The latest clip from Swedish electro-rock band Teddybears is one freaky video.

"Cho Cha", which somehow seamlessly features Cee-Lo Green and The B-52s, features a creepy neighbour who talks via his teddy bear dummy, and holds his nubile female neighbour hostage before turning her into a cat-person. 

It's really weird and really creepy... but really cool!

No wonder the album is called Devil's Music.

While it's definitley not the first time this has been done, I have to give props to the Beastie Boys and Spike Jonez for taking the whole toys-in-music-videos genre to the next level. I mean, this is pretty much what I would do every Saturday morning from the age of 9-14. Yes, I played with my action figures till I was 14. 

Anyway, "Don't Play No Game That I Can't Win", featuring my fave, Santoigold, has it all. Assisinations attempts, snowmobile gun chases, zombies, sharks, helicopter fights, submarine attacks, and a Yeti.

Basically, I don't even know what the song really sounds like, but I love this video.